Amish And his Media Buying Tactics, Killer Info Inside

" Here is a post by Amish Shah with his media buying tactics from his blog Great info guys do take advantage of it"

Content courtesy: http://www.amish-shah.com/

Media buying can be a tricky game if you don’t know what you are doing.  The #1 factor for media buys is demographics.  So any offer you are promoting should match the target demographics.  This yields higher conversions without having to test so much to figure what is working.

There are some important sites you need to know of when going into media buys and these are what I suggest (Ya, I know these sites are already known, but do you use them the way you are supposed to?):

1. Google Ad Planner – This site allows you to search sites that have media available for purchase by demographics or by URL. Excellent resource. 
   
2. Quatcast – Type in any URL into Quantcast and get demographics.  You can then look at the affinity sites that Quantcast gives you and look at those demographics.  Quantcast is a kick ass demographics research tool. You can then take these demographics and use their planner (or Google’s) and find more sites for the target market you are going after.
3. Compete – Very similar to Quantcast except they give you keywords.  Compete also has a paid version where you can do more in depth analysis
4. Alexa – Alexa is unique in that it has been around the longest and it may just have “better” and more accurate data than the others.  I could be wrong here, so someone correct me if I am. 

Now that you have your demographics and target URL’s you want to figure out which Media Agency’s have that demographics.  This is probably the more important website of all time when doing media buys and market research. Not many people know about this website and you should.  comScore’s services are a bit expensive, but if you got the money, USE IT on this.

comScore - This website IS the all encompassing website for media buys, market intelligence, media planning, tracking, and everything.

Every month they release reports that analyze the whole internet marketing scene. Be sure to watch their Press Releases section at http://comscore.com/Press_Events/Press_Releases

Make sure you download their “comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2009″ report.  They have a new one every month.  This thing is amazing.  Shows you upcoming trends, what’s hot, and where media is being bought.

Table 2 shows you “Top 10 Gaining Site Categories by Percentage Change in Unique Visitors.”  

Now who wouldn’t want that?

Below is the one from October. It basically says that eCards is a upcoming trend along with other markets. Get your Christmas campaigns up NOW!

		Total Unique Visitors (000)
	9-Sep	9-Oct	% Change
Total Internet : Total Audience	198,378	198,218	0
e-cards	19,023	21,867	15
Flowers/Gifts/Greetings	26,162	29,953	14
Automotive -Manufacturer	23,150	26,501	14
Business/Finance -Online Trading	10,347	11,383	10
Retail -Apparel	58,135	63,434	9
Career Services & Development -Training and Education	8,971	9,770	9
Technology -News	59,694	65,005	9
Retail -Toys	18,870	20,546	9
Gay/Lesbian	3,699	3,969	7
Business to Business	37,777	40,292	7

Table 4 is what particularly interests me. This is probably the BEST table to use when starting out with media buys.  This list is a list of the Top 50 companies that own media on the internet. The table below is a copy of it. Why not start contacting these companies and negotiating deals?

Building relationships with people at these companies will only help you.  It’s 90% of how low the rate on your media buy can go.  Seriously.  Search for them on LinkedIn, FaceBook, etc. IF you have a chance to go to Ad:Tech – GO and meet these people. Become friends with them, tell them what you do, then tell them to hook you up. Simple right?

Before that,

learn media buying from two, 5-figure a day super affiliates

Commission Payload - Alex and Saj's latest offering.

Rank	Property	Unique Visitors (000)	% Reach
	Total Internet : Total Audience	198,218	100
1	AOL Advertising**	180,422	91
2	Yahoo! Network**	174,007	87.8
3	Google Ad Network**	171,881	86.7
4	Tremor Media -Potential Reach	165,310	83.4
5	ValueClick Networks**	163,023	82.2
6	FOX Audience Network**	158,390	79.9
7	Yahoo! Sites	158,251	79.8
8	Specific Media**	157,564	79.5
9	Google	156,620	79
10	Microsoft Media Network US**	155,368	78.4
11	BrightRoll Video Network -Potential Reach	152,694	77
12	24/7 Real Media**	150,133	75.7
13	YuMe Video Network -Potential Reach	141,803	71.5
14	Traffic Marketplace**	140,104	70.7
15	Tribal Fusion**	137,633	69.4
16	AudienceScience (formerly Revenue Science)**	137,157	69.2
17	Collective Network**	134,162	67.7
18	SpotXchange Video Ad Network -Potential Reach	133,903	67.6
19	interCLICK**	132,198	66.7
20	Adconion Media Group**	132,196	66.7
21	Casale Media -MediaNet**	130,305	65.7
22	Advertising.com Video Network -Potential Reach	125,463	63.3
23	Turn, Inc**	125,100	63.1
24	Digital Broadcasting Group (DBG) -Potential Reach	121,453	61.3
25	AdBrite**	119,846	60.5
26	Burst Media**	119,550	60.3
27	CPX Interactive**	104,925	52.9
28	YOUTUBE.COM	100,691	50.8
29	TidalTV -Potential Reach	100,279	50.6
30	AOL Media Network	98,515	49.7
31	FACEBOOK.COM	97,372	49.1
32	Adify**	97,244	49.1
33	MSN	95,181	48
34	ADSDAQ by ContextWeb**	91,901	46.4
35	Undertone Networks**	91,422	46.1
36	Ask Network	88,073	44.4
37	Vibrant Media**	87,813	44.3
38	Pulse 360**	85,781	43.3
39	NNN Total Newspapers: U.S.	80,606	40.7
40	ScanScout Network -Potential Reach	80,388	40.6
41	IB Local Network	79,372	40
42	Centro -Potential Reach	77,975	39.3
43	Monster Career Ad Network (CAN)**	77,906	39.3
44	ITN Digital -Potential Reach	74,576	37.6
45	Kontera**	73,576	37.1
46	Windows Live	73,036	36.8
47	IAC Ad Solutions	68,283	34.4
48	Turner Network + Y! Partnership	67,738	34.2
49	Six Apart Media -Potential Reach	67,098	33.9
50	Bing	65,666	33.1